The best video production agencies for martech companies in 2026 are Videodeck, Thinkmojo, Vidico, Rhapsody, Umault, Explainly, Explainify, Wyzowl, ContentBeta and Yum Yum Videos. Expect to pay roughly $2,000 to $5,000 per video with a productized studio, $5,000 to $20,000 for a classic animated explainer, and $50,000 or more for a big campaign film. Videodeck takes the #1 spot because it has already made martech videos that rank: a 14 minute ActiveCampaign video reached #1 in video results for its target keyword, delivered at a fixed price per video in 5 to 10 business days.

Selling marketing software is a tricky sport, because your buyers are the referees. Marketers have written the landing page you are about to show them, run the A/B test on the headline, and can smell a stock footage handshake from three tabs away. So your video has to be genuinely useful, a little bit brave, and made by people who understand that the audience is grading the homework.

The short list

How these agencies were picked

Every agency below had to clear the same bar, and a slick showreel alone did not count.

• Real martech work you can see. Named marketing, sales or analytics software clients on the agency's own site, with a video or case study to back it up.
• Proof of results. Views, rankings, CTR, signups or pipeline, published by the agency or the client.
• B2B and SaaS focus. Agencies that mostly shoot weddings or car ads were left out, however lovely.
• Range of formats. Explainers, product demos, YouTube education, ads and campaign films all show up somewhere on this list.
• Pricing transparency. Published prices earned points. Where an agency does not publish prices, the list says so and links a public signal instead.
• Speed and cadence. Martech teams ship features every sprint, so agencies that can keep up got extra credit.

1. Videodeck

Videodeck is the leading video agency for B2B and SaaS, and martech is one of the categories where its model fits best. Its team makes YouTube education series, product explainers, launch videos and search ranking videos for software companies, and it has delivered more than 1,000 videos over five years for clients across marketing, sales, analytics and ecommerce tech. You can browse the full list of martech clients on its martech video production page.

The setup is what makes the difference. Videodeck owns its studios, builds a custom set for each client, and keeps a roster of in house, native English speaking spokespeople on the team. Cinematographers, editors, designers and presenters all work under one roof, so you are not paying stacked margins for a rented studio, a freelance crew and an actor's agent.

It also has a firm line on AI presenters. Its pricing FAQ states plainly that Videodeck does not use AI to generate the on screen speaker or replace any part of the creative process. For an audience of marketers who have already seen every AI avatar demo on LinkedIn, a real human on a real set is a quiet flex.

Delivery takes 5 to 10 business days per video, with revisions adding about two days. Pricing is fixed per video, the client owns the final files, and the studio is rated 4.9 on Clutch.

ActiveCampaign: a 14 minute video that ranked #1

ActiveCampaign wanted to own a hot search term, so Videodeck produced a 14 minute YouTube video on AI marketing tools, packed with sourced quotes and collage style graphics. Fourteen minutes sounds brave until you remember that people searching this topic actually want the answer, not a teaser.

It worked. Casey Hill, Senior Growth Marketing Manager at ActiveCampaign, put it this way:

"Today I searched 'what are top AI marketing tools in 2024' and our video is #1 in the video tab. That's amazing and a huge win."

SocialBee: an education series in brand colors

SocialBee, the social media management platform, got eight educational YouTube videos on topics its customers search for, such as the Instagram algorithm and LinkedIn marketing. Videodeck filmed them on a set dressed in SocialBee's brand colors and advised on playlists and blog embeds, so each video kept working after launch day. The client's review: "You guys are amazing, we'll gladly recommend you further!"

Mailmodo Academy: an email marketing course on YouTube

Email platform Mailmodo used video to teach, not to pitch. Videodeck produced its Mailmodo Academy course for beginners, which is exactly the kind of content that earns trust with marketers before they ever see a pricing page.

Adverity: an eBook turned into an explainer

Marketing data platform Adverity had a solid eBook and a problem common to every martech company: nobody finishes eBooks. Videodeck turned it into a product explainer with custom animations that bring Adverity's six building blocks to life, which is a far easier thing to drop into a sales email.

Chili Piper, Productsup, The Harris Poll and Swym

• Chili Piper (scheduling and revenue software): multiple launch videos, go to market explainers and platform walkthroughs.
• Productsup (product feed management): product experience videos built to match a global brand's standards.
• The Harris Poll: a product video delivered in multiple lengths and aspect ratios for different channels. Justin Pincus, Managing Director: "We are LOVING the first draft. It's making its rounds across our entire org now."
• Swym (ecommerce wishlists): Shreya Sud, Partner Marketing Manager, summed it up in four words: "The team loves it!"

If you want proof that the YouTube playbook works outside martech too, the TeleportHQ case study shows blog posts turned into tutorials that passed 500,000 organic views. There is more in the Videodeck portfolio, and the YouTube video production service page explains the channel side.

Videodeck pricing

All prices come from the Videodeck pricing page.

• Foundation: $2,500 per video, 4 videos a month ($10,000/mo), plus 8 social cuts.
• Scale: $2,300 per video, 8 videos a month ($18,400/mo), 16 social cuts and one add on included.
• Ultra: $2,000 per video, 12 videos a month ($24,000/mo), 24 social cuts and any add on included.
• One off bundles: 1 video for $5,000, 5 videos at $3,500 each ($17,500), or 10 videos at $3,000 each ($30,000).
• Add ons: Distribution $2,900/mo, Graphic design $2,900/mo, UGC and social $6,500/mo.

Every video includes a content plan, scripting, 4K footage up to 5 minutes, a custom set, a spokesperson, editing, motion graphics, thumbnail design with A/B testing, YouTube optimization and social cuts. Revisions are unlimited, and unused monthly videos roll over for up to three months, which is handy when a launch slips (and launches always slip).

Best for: Martech and SaaS teams that want a steady stream of YouTube education, explainers, demos and launch videos with real presenters, at a price that makes a monthly cadence realistic.

Maybe not for you if: you want one giant cinematic brand film with a celebrity cameo and a six month timeline. The agencies further down this list that specialize in big campaigns are a better fit for that.

Want to know more about the team behind the studio? The About page has the story.

2. Thinkmojo

Thinkmojo calls itself "the Video & Motion studio for the world's top companies," and its client list backs that up. The studio has made work for Salesforce, Keap, Mixpanel, Zendesk and Calendly, among others, which makes it one of the most martech heavy portfolios in the business.

The Salesforce case study covers global CTV spots for Agentforce, an OTT campaign for Data Cloud, and the SimplyPut how to series for Salesforce+. For Keap (formerly Infusionsoft), Thinkmojo built a hero video and then sliced it into modular YouTube ads of 15, 30 and 60 seconds aimed at different customer personas. For Mixpanel, it made customer story social ads plus a library of self service onboarding videos.

That mix of brand polish and practical product education is rare. Thinkmojo is the studio you call when your video might end up running before a Netflix show.

Best for: Established martech brands planning a rebrand, a big product launch or a paid campaign that needs premium motion design.

Pricing: Not published, quote on request. Its Clutch profile lists minimum project size as undisclosed.

Notable clients: Salesforce, Keap, Mixpanel, Zendesk, Calendly, Slack, Square.

Location: San Francisco and Montreal, per the Thinkmojo homepage.

See the full portfolio on its work page. Where Videodeck is a better fit: ongoing YouTube education on a monthly cadence, where a fixed per video price matters more than a CTV media plan.

3. Vidico

Vidico is a big Australian studio with offices in Melbourne, Sydney and New York, and more than 920 brands on its client wall. Among them are two martech favorites: email and SMS platform Klaviyo and social scheduling tool Buffer.

Its Klaviyo work includes an app explainer video for the platform. Beyond martech, the Vidico case studies are refreshingly numbers driven: DigitalOcean got a lower CPA with more than 3.7 million views, and Bambee cut its cost per lead in half.

Vidico also runs a subscription model for teams that want a constant flow of creative. Credits scale up or down, and unused credit rolls over, which will sound familiar to anyone who has fought over a quarterly budget.

Best for: Growth stage martech companies that want animation, live action and ad creative from one large team, with performance data to match.

Pricing: The Vidico homepage says "monthly subscription plans starting at $5,000/month" and that explainer videos range from $5,000 for a simple 2D animation to $20,000+ for high end 3D or live action production. Its Clutch profile lists a $5,000+ minimum project size.

Notable clients: Klaviyo, Buffer, Upfluence, Spotify, Airtable, Zendesk, DigitalOcean.

Location: Melbourne (headquarters), Sydney and New York.

Where Videodeck is a better fit: if you want in house presenters on a custom branded set rather than mostly animation, and a published per video price instead of a quiz.

4. Rhapsody

Rhapsody is a London creative agency that treats video as one piece of a bigger campaign, and its Semrush project is the proof. For the #ShapeYourStory campaign, Rhapsody produced a 50 second promotional video plus a landing page, an interactive personality quiz, a mobile game and whitepapers.

According to the Semrush case study, the video pulled 2,697,754 YouTube views, the campaign passed 4 billion impressions in five languages, and Semrush hit a historical maximum in branded search. Andrey Shapovalov, Growth Operation Leader at Semrush, said working with Rhapsody "really felt like working within one team."

If your marketing team wants a video that comes with a game attached (and who does not), Rhapsody is the rare agency that does both.

Best for: Martech brands planning an integrated, multi language brand campaign where video, interactive content and landing pages ship together.

Pricing: Not published, quote on request.

Notable clients: Semrush, Ceros, Spotify, Google, Amazon, Red Bull, per the Rhapsody homepage.

Location: London, UK.

Where Videodeck is a better fit: repeatable product and education videos, month after month, rather than one large campaign moment.

5. Umault

Umault is a small Chicago agency with one mission: make B2B ads that people actually want to watch. Its tagline is "Entertain your audience. Smash marketing expectations," and it takes the second half very seriously.

Its most famous martech project is "Googleheimer," an Oppenheimer trailer parody for Matomo, the privacy friendly Google Analytics alternative, timed to the Universal Analytics sunset. The Matomo case study reports more than 1 million views in the first week, a 5.4% lift in website traffic the next month, and a LinkedIn follower count that almost tripled. Marketers loved it precisely because it was the kind of stunt they wished their own boss would approve.

Umault's client work also includes a Teamwork.com campaign and a Webby nomination, and the team is known for helping marketers sell bold ideas to nervous executives.

Best for: Martech challengers with a big competitor to poke and a leadership team brave enough to approve comedy.

Pricing: Not published, quote on request. Its Clutch profile lists a $50,000+ minimum project size and a 5.0 rating.

Notable clients: Matomo, Teamwork.com, Dell Technologies, Deloitte, PremiumBeat.

Location: Oakbrook Terrace, Illinois (Chicago area).

Where Videodeck is a better fit: when you need 10 useful videos rather than one viral one, at a fraction of that minimum budget.

6. Explainly

Explainly is a 2D and 3D animation studio headquartered in Sausalito, California, with offices in Santa Monica, New York, Chicago, Austin and London. Its client wall mixes big consumer names with a solid set of marketing and revenue software brands.

On the Explainly homepage, Gainsight's Sr. Director of Marketing says the team "worked really fast and produced a video that was perfect to open up a virtual conference and get our audience excited." HubSpot appears among its client logos, and Proximic by Comscore, an adtech company, also leaves a testimonial praising the process.

The Explainly portfolio covers 2D animation, 3D animation, live action and mixed media, with case studies for Uber, Toast and CLEAR. If your product is invisible (most martech is), good animation is a sensible way to show what the data is actually doing.

Best for: Martech companies that want polished animated explainers or event openers, especially where the product is hard to film.

Pricing: Not published, quote on request. Its Clutch profile lists a $10,000+ minimum project size and $100 to $149 per hour.

Notable clients: HubSpot, Gainsight, Proximic by Comscore, Google, Uber, Toast.

Location: Sausalito, California, plus five other offices.

Where Videodeck is a better fit: live action videos with a real presenter, and YouTube education that needs to rank, not just look good.

7. Explainify

Explainify (not to be confused with Explainly, and yes, the explainer industry really does have a naming problem) has specialized in short explainer videos for B2B companies since 2012. Its About page lists account based marketing platform Demandbase among its clients.

The standout martech proof is its Hotjar project. Explainify produced two 15 second Facebook video ads to test against Hotjar's static ads, and its Hotjar case study reports the videos were 5.27 times more effective at converting leads while costing about 58% less. Sharon Biggar, Director of Demand Generation at Hotjar, called it "an exemplary experience."

That is a useful reminder for martech teams: short, clear video ads can beat your beautiful static creative, even when the audience is other marketers.

Best for: Martech teams that need short animated explainers and paid social video ads with a well organized process.

Pricing: Not published, quote on request. Its Clutch profile lists a $5,000+ minimum project size and $150 to $199 per hour.

Notable clients: Hotjar, Demandbase, GE, Disney.

Location: Fayetteville, Arkansas, per Clutch.

See examples in the Explainify portfolio. Where Videodeck is a better fit: longer educational content and a monthly cadence with human presenters.

8. Wyzowl

If you work in martech, you have probably quoted Wyzowl without knowing it. The UK studio publishes the annual Video Marketing Statistics report that half the internet cites (this article included). It also makes the videos, with more than 4,000 produced for over 2,000 companies since 2011.

Its client testimonials page includes content marketing platform Uberflip and form builder Jotform, whose founder Aytekin Tank said a launch project for a new form builder "was a resounding success." Wyzowl sticks to animated explainers, app demos and testimonial videos, with fixed pricing agreed up front.

Wyzowl is the sensible, well organized friend of this list. No moon landings, no surprises on the invoice.

Best for: Smaller martech teams that want a clean animated explainer or app demo at a predictable price.

Pricing: The Wyzowl homepage lists explainer videos "From $2,500" and demo videos "From $2,000." Its Clutch profile lists a $5,000+ minimum project size and a 5.0 rating.

Notable clients: Uberflip, Jotform, Capital One, PayPal, Dell.

Location: Southport, England.

Explore its formats on the explainer videos page. Where Videodeck is a better fit: live action YouTube content and multi video programs rather than a single animated explainer.

9. ContentBeta

ContentBeta works like a creative subscription for B2B marketing teams, covering videos, motion ads, slides and design from one plan. Its homepage shows logos including ManyChat, the chat marketing platform, and Recurly, and it says it has served more than 200 SaaS and AI companies.

For Pinterest and Instagram marketing tool Tailwind, the Tailwind case study quotes Director of Marketing Susan Moeller: "Our ad campaigns see 3X CTR." The rest of the ContentBeta case studies lean on speed, with 24 to 48 hour first drafts on the subscription.

It is a practical pick for teams that need lots of small assets fast, like product UI animations, launch videos and LinkedIn cuts. One reviewer on Clutch did flag that AI voiceovers could sound "robotic," so ask about human voice talent if your audience has sensitive ears (marketers do).

Best for: Lean martech marketing teams that want product UI animation and ad creative on a subscription.

Pricing: The ContentBeta pricing page lists a Product Launch Video at $2,000 per video and a Creative Subscription at $3,000/month for 50 credits. Enterprise plans are custom.

Notable clients: Tailwind, ManyChat, Recurly, ServiceNow, Xactly.

Location: Sunnyvale, California and Mumbai, India, per the ContentBeta homepage.

Where Videodeck is a better fit: on camera presenters, custom sets and YouTube videos meant to rank, rather than screen based motion graphics.

10. Yum Yum Videos

Yum Yum Videos is an animation studio with headquarters in Miami and a production hub in Buenos Aires, and it has made more than 1,000 custom animated videos since 2012. Its SaaS work includes two useful martech references.

For ad serving platform Adzerk, it made a 60 second animated explainer, and for mobile linking and attribution company Branch, a 1:22 explainer. Both are listed in the Yum Yum Videos portfolio, alongside SaaS work for Chargebee and DocuSign.

The style is bright, friendly character animation that makes technical products feel approachable. Plan ahead, though: the studio's site notes an average production time of 7 to 9 weeks.

Best for: Adtech and martech companies that need one polished animated explainer for a homepage or sales deck and are not in a rush.

Pricing: Not published, quote on request, with an instant cost calculator on the Yum Yum Videos homepage. Its Clutch profile lists a $10,000+ minimum project size.

Notable clients: Adzerk, Branch, Chargebee, DocuSign, Google, Amazon.

Location: Miami, Florida and Buenos Aires, Argentina.

Where Videodeck is a better fit: when you need videos in days rather than weeks, and a series rather than a single explainer.

What makes martech video different

Martech video is harder than most B2B video because your viewers do marketing for a living. They know the hook formulas, the fake urgency and the "wait for it" edits, so the only thing that reliably works on them is being genuinely helpful.

The good news is that video is still the format they want. Here is what the latest data says:

• Explainers are universal. "96% of people have watched an explainer video to learn more about a product or service," according to Wyzowl's Video Marketing Statistics 2026.
• Short video is the preferred way to learn about a product. In the same Wyzowl 2026 report, 63% of people say they would most like to watch a short video to learn about a product or service.
• YouTube is the default home. Wyzowl's 2026 data shows 82% of businesses upload their videos to YouTube.
• LinkedIn has caught up for B2B. Wistia's 2026 State of Video report found 81% of teams share videos on LinkedIn and 76% on YouTube.
• AI content is everywhere. HubSpot's 2026 State of Marketing report says 80% of marketers use AI for content creation and 75% use it for media production. Meanwhile, 63% of video marketers have used AI video tools, per Wyzowl 2026.

That last point matters most for martech. When nearly every competitor is publishing AI generated content, a real person on a real set explaining something useful stands out, and your audience of marketers will notice the difference faster than anyone.

The martech videos worth making

• YouTube education. Teach the skill your product supports, the way SocialBee covered the Instagram algorithm and Mailmodo built an email marketing course. Education builds trust long before a demo request.
• Search ranking videos. Pick a keyword your buyers search and make the most useful video on it. ActiveCampaign's 14 minute AI marketing tools video reached #1 in the video tab for its target term.
• Integration demos. Martech lives inside a stack. Short videos showing how your tool connects to HubSpot, Salesforce or Shopify answer the question every buyer asks on the sales call.
• Content repurposing. Turn eBooks, reports and blog posts into videos, like Adverity's eBook explainer. Your content team already did the research, so reuse it.
• Campaign content. Once or twice a year, go big. Matomo's Googleheimer parody and Semrush's #ShapeYourStory show how a brave campaign can move branded search.
• Launch videos. Chili Piper style launch videos and walkthroughs give sales and customer success something to send the day a feature ships.

For a broader look at costs and examples beyond martech, see the guide to B2B SaaS video production agencies.

How to choose a martech video production agency

Before you sign anything, ask every agency on your shortlist these questions.

1. Which marketing software companies have you worked with, and can I see the videos? A logo wall is nice, but a link to the actual video is better.
2. What results did those videos get? Ask for views, rankings, CTR or pipeline, not just "the client loved it."
3. What does one video cost, all in? Get the price per video including script, presenter, edits and social cuts, and ask what counts as an extra.
4. How long from brief to final video? If your product team ships every two weeks, a nine week timeline means the video launches two features late.
5. Do you use AI avatars or AI voices? Neither is automatically wrong, but you should know before your audience does.
6. Who writes the scripts, and do they understand marketers? Your viewers will spot vague claims instantly, so the writer needs to know the difference between MQLs and marketing fluff.
7. Can you help with YouTube and distribution? Thumbnails, titles, playlists and blog embeds decide whether a good video gets watched.

FAQ

How much does a martech explainer video cost?

Most martech explainer videos cost between $2,000 and $20,000. Productized studios like Videodeck charge $2,000 to $5,000 per video depending on volume (see Videodeck pricing), while Vidico says animated explainers range from $5,000 to $20,000+. Big campaign agencies such as Umault list a $50,000+ minimum on Clutch.

What is the best video production company for martech companies?

Videodeck is the best choice for most martech companies that need a regular flow of YouTube education, explainers and launch videos with real presenters, at a fixed price per video. Thinkmojo and Rhapsody are strong picks for large brand campaigns, and Explainly or Wyzowl suit teams that want a single animated explainer.

How long should a marketing software explainer video be?

Homepage and ad explainers work best at 30 seconds to 2 minutes. Wyzowl's 2026 research found 63% of people prefer a short video to learn about a product. Educational YouTube videos can run much longer, as ActiveCampaign's 14 minute video that ranked #1 for its keyword shows.

Should martech companies use AI avatars in their videos?

For most martech brands, a real presenter is the safer bet, because marketers are the audience most likely to spot and discount AI generated content. HubSpot's 2026 State of Marketing reports that 80% of marketers already use AI for content creation, so human made video is now the thing that stands out. Videodeck, for example, does not use AI to generate on screen speakers.

What types of videos should a martech company make?

Start with a product explainer, then add YouTube education on topics your buyers search, integration demos, and launch videos for new features. Once a year, consider a bigger campaign video. Wyzowl reports that 85% of video marketers say video helped them generate leads.

How long does it take to produce a product video?

It depends on the agency's model. Videodeck delivers in 5 to 10 business days per video, according to its pricing page, while animation studios often take several weeks, and Yum Yum Videos notes an average of 7 to 9 weeks.

Is YouTube worth it for B2B martech companies?

Yes, YouTube is worth it because your buyers search there for tutorials and tool comparisons, and videos can rank in Google too. Wyzowl's 2026 data shows 82% of businesses upload their videos to YouTube. Pair it with LinkedIn, which Wistia's 2026 report found 81% of video teams use.

Should a martech explainer be animated or live action?

Use animation to show invisible things like data flows and automations, and live action when trust and personality matter, such as education, launches and YouTube. Many martech teams combine both, with a presenter on camera and screen recordings or motion graphics on top.

Ready to make martech videos that marketers actually watch?

If you want YouTube education, explainers and launch videos that rank, with real presenters and a fixed price per video, Videodeck is built for exactly that. Take a look at its martech video production page, check the plans on the pricing page, and see what the team could make for your product. Your audience knows every trick, so give them something worth watching.

More industry guides

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